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LEADING UK PLASTIC SURGEON LEADS RECYCLING TREND

Leading UK Surgeon Presents ‘Body-Friendly’ Nose Job at Prestigious Conference

London – 22 May, 2007 – Consultant Plastic Surgeon and founding member of London Plastic Surgery Associates (www.lpsa.co.uk) Martin Kelly, today announced he will be introducing a new, more ‘body-friendly’ and less invasive style of Rhinoplasty or ‘nose job’, at the prestigious American Society of Aesthetic Plastic Surgeons’ annual conference taking place in New York City, from 19-24 April

During the all-day ‘Rhinoplasty Symposium’, Martin Kelly, a well-known craniofacial expert, will be presenting on a new approach to Rhinoplasty, using an innovative, body-friendly material which is absorbed by the body, known as ‘PDS Foil’. The use of PDS means that cartilage can be recycled, without the need for grafts taken from other parts of the body.

According to Martin Kelly who is also a member of the British Association of Aesthetic Plastic Surgeons;

“Historically, the tissue used in Rhinoplasty has involved taking grafts of cartilage from various areas of the body, for instance the ears or ribs.  However, only the thicker fragments can be used and modified during the procedure so much of it tends to be discarded.”

Martin further explained;

“The new material is used as a ‘scaffold’ rather than stitches to support the various parts of the nose during the procedure, and once its job is complete it is absorbed by the body.  PDS Foil encourages the ‘recycling’ of discarded cartilage fragments and reduces the need for grafts - culminating in the ultimate body-environmentally friendly cosmetic procedure.”

The ASAPS annual meeting is attended by thousands of surgeons and healthcare practitioners from all over the world and has over 300 exhibitors, as well as many seminars covering such procedures as hair transplantation, obesity surgery, buttock augmentation and many others.

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